One important aspect of being a creator is understanding who your audience is and which videos they respond to most. In this article, we'll help you accomplish that by providing our best tips and tricks to effectively connect with your audience and engage your community.
Hook Viewers Fast
The first few seconds of your videos are the most critical in terms of hooking your audience and stopping the scroll. Usefun and engaging introductory text or voiceover right up front to help your viewers quickly understand what the video is about and convince them to watch until the end. Experiment with different video lengths to see what resonates with your audience. Your video analytics can help guide this decision by showing you the exact point at which your audience drops off. You can analyze what might prompt them to drop, and adjust your strategy accordingly.
Here are a few thought starters on crafting effective hooks:
Introduce a question that's answered as a viewer watches your video in full.
Tease out the finished result. Consider starting your video with a quick shot of the end result, as well as a full reveal at the end. This gives viewers a quick glimpse of the end result to draw them in and encourage them to stick around to watch the process.
Set a timer: Impress users with how quickly and effectively you can do something by teasing the time in the first few seconds of your video. This will also give viewers an up front understanding of how much of a time commitment you need from them.
Everything you need to know about preparing to be a new pet owner in 2 mins
Watch me get ready for a date in 5 mins!
Make this easy Orzo recipe with me in under 8 minutes!
Create FOMO: Create a moment that your viewers won't want to miss, with enciting language that starts off your story.
You'll never believe...
5 things I learned....
7 best restaurants in New York City... (I saved the very best for last)
Create a Space
Finding success on TikTok is all about building community. Remember, fostering this active and engaged audience takes time and effort! When you post a video or go LIVE on TikTok, you should always look for ways to make your viewers feel seen and appreciated. By keeping the conversation going in the comments or in your LIVEs and rewarding viewers for actively participating, you encourage them to engage more, return to your page regularly, and develop a deeper connection with you and your content. Utilize all of our tools to enhance this connection with your audience, and, over time, you’ll start to see familiar faces again and again!
Be Authentic
After getting to know your community better, it may be tempting to try and create videos that cater to them. While it’s important to engage with and take tips from your community, you should always remember to create videos that are engaging to you as well. If you are interested in a certain topic, it's likely someone else will be too!
Interact With Your Audience
Personal connection is key when growing your community on TikTok. Strengthen the bond between you and your followers by finding ways to interact with them as often as possible. This could include responding with a video, text reply, or like when your followers leave comments or posting reactions to duets or stitches they’ve created in response to your content. You can also create a fun, hangout vibe your crew will love by going LIVE and chatting with viewers in real-time. Answering questions, announcing contests, posting polls, giving shout-outs, and more can help build connections that are destined to last.
Looking to take things to the next level? Launch a Subscription and invite your most loyal followers to be part of this intimate community space. Offer exclusive sub-only content, 1:1 interactions, and increased access to you to entice them to join. Remember, the more you’re willing to interact, the more excited your followers will be to engage with you and each other!
Explore Your Analytics
Lastly, you'll want to reference your Analytics to find helpful insights about your audience. In Overview, you’ll be able to see video views, profile views, likes, comments, and shares over the last 7, 28, or 60 days, or a custom date range up to 60 days. Within Overview, the Engagement section allows you to better understand your video performance using metrics such as likes (the number of likes your videos received in the selected date range), comments (the number of comments your videos received in the selected date range), and shares (the number of shares your videos received in the selected date range).
For deeper insights, dig into the Content tab to find extended data and analytics for each video you post. Check out total views, total likes, comments, shares, average watch time, watched full video (percentage of viewers who watched the entire video), traffic source type (where viewers found your videos, including your profile, the For You feed, etc.), and audience territories. All content metrics are only available for the last 7 days.
The Followers tab highlights insights about your community on TikTok. This includes information like where your audiences are from, times of the day or week when followers are most active on the app, and the change in follower growth compared to the previous period. If you scroll past the Followers graph, you can observe your profile views, toggling between a 7-day and 28-day view. Creators with LIVE access can also view their analytics (for the last 7 or 28 days) on the LIVE tab, with information like total views, new followers, total time, Diamonds collected in the last 7 days or 28 days, and more. Use these analytics to guide your content strategy and watch your growth skyrocket!