Creation tips
Creation tipsGet expert advice and tips to make your posts stand out.
Unlocking High-Quality Content
Creating high-quality videos on TikTokGuess what? TikTok users are totally hooked on high-quality content. Did you know that high-quality creators outperform other creators by 72% in accumulated watch time per video view? Even when compared to other creators with 10,000+ followers, high-quality accounts maintain a significant 42% lead. Remember, watch time is a key driver for our content , so this is a unique opportunity to level up your presence in the For You feed by creating content that keeps the community watching for longer.
8 tips for becoming a successful TikTok creatorEndless laughs, jaw-dropping storytimes, epic hacks — we know you can't get enough of everything your favorite creators have to offer. If all that scrolling has you thinking, "Could I do that?" The answer is YES! There's room for everyone to grow and thrive on TikTok. Read our top tips below to get started and crush your content from the very first post.
Creating captivating content with great storytellingStorytime! There's nothing better than a good TikTok tale — one that grabs you from the start, pulls you in with its twists and turns, and keeps you on the edge of your seat all the way to the end. It doesn't matter if it's a makeup tutorial, a travel video, or fan content; engaging, high-quality content succeeds because of great storytelling. Read below to get our best tips for creating captivating content and leave your audience wanting more!
Showcasing your expertise with specialized contentYou know how it feels like every time you open TikTok, you learn some life-changing hack or cool new skill you can’t wait to show your friends? That’s because TikTok is filled with tons of high-quality, specialized content just waiting to be discovered!
Whether you're an athlete, scientist, DIY pro, musician, or gamer, creating specialized content in your area of expertise is an amazing way to grow your platform!
Elements of a TikTok videoA TikTok video may seem simple, but there are lots of moving parts. This article will cover some of the elements that go into a TikTok video, as well as what makes TikTok videos different from videos on other platforms.
Understanding and engaging your audienceOne important aspect of being a creator is understanding who your audience is and which videos they respond to most. In this article, we'll help you accomplish that by providing our best tips and tricks to effectively connect with your audience and engage your community.
Filming high-quality videos to wow your viewersReady to wow viewers with your content? Let's dive into filming high-quality TikTok videos in a way that's simple, fun, and totally doable, no matter your skill level.
High-quality longer video content strategyAnyone can create standout longer videos on TikTok. By taking the time to understand the performance of your videos and measure their reach and impact over time, you can build a data-driven content strategy and create longer videos that are truly extraordinary. Here are a few other best practices to consider when developing the strategy for your 1 minute+ videos.
Filming 101: Thinking like a directorReady to reach red-carpet-level status with your content? It’s time to start thinking like a film director! We're here to give you our top tips for enticing your audience with high-quality content that makes you look like a pro.
Filming 102: Creating interest through cinematographyCinematography is the art of using specific techniques during the filmmaking process to tell a story visually. Cinematographers play with angles, movement, light, color, and more to add complexity to scenes and keep audiences' eyes glued to the screen.
Audio 102: Soundproofing made easyWant to create content that turns heads, or rather, ears? Speaking clearly, having the right equipment, and editing sound levels can help ensure your audio sounds good, but to make it great, soundproofing is key. It's easier than you think! In fact, you've probably got everything you need to get started already.
Keep reading for our best beginner advice for soundproofing your recording space.
Building a thriving community on TikTokBeing a creator on TikTok is so much more than posting fun, entertaining videos — it's about making connections with people all over the world and forming deep bonds over shared passions. In other words, it's about building a community, and community is the heart of what makes TikTok so special.
Ready to build yours? We can help.
Getting creative with color in your contentColor Theory suggests that certain colors are able to make your audience feel a specific emotion. By playing with the colors in your content, you'll be able to enhance these emotions, create a desired tone or mood, and draw attention to visual details, all of which can help you tell a better story. Color can also help you develop a recognizable visual brand to help your content stand out in the For You feed.
Enhancing your videos with CapCut special effectsCapCut, TikTok's third-party partner, has all of the effects you need to make your videos pop! Add that extra visual flair to your content with easy-to-use special effects, animations, filters, and text features.
Audio 101: Recording audio like a proYou know your followers love hearing everything you've got to say, and focusing on recording stellar audio can keep them coming back for more! When your content sounds great, your videos appear more professional and you seem more credible as a speaker. Plus, new viewers are more likely to stick around and remain engaged with content that has crisp, clear sound.
Lighting 101 - Crafting content that dazzlesYou can't say camera and action without first shouting lights! Lighting can make or break your TikTok, so it's important to get it right. Incorporate these techniques into your next video and give your content an instant GLOW up!
Making Editing Professional
Creating well-crafted content with CapCutCreating awesome videos is now easier than ever with CapCut, a third-party partner to TikTok that helps you edit like a pro directly from your phone. Whether you’re just starting out or already an experienced creator, CapCut makes content creation more accessible and engaging for everyone with straightforward video editing functions, in-app fonts and effects, and advanced features such as animation, slow motion, text-to-speech, and so much more. Read below to learn how you can use this incredible tool to level up your videos and make a splash on TikTok!
Creating more engaging content with these CapCut tricksHigh-quality long form videos are having a moment on TikTok. Not only are they hugely popular with audiences, but they can help you earn rewards through the Creator Rewards Program, so you've got to try them out! When making high-quality longer content, it's super important to keep your audience engaged. Nobody wants to put in all the time and effort just to have users scroll without any likes, saves, or follows. That's why we're giving you our best tips for creating more engaging content with our third party partner CapCut — that helps you up your editing game in minutes.
Creating Fan Content
Creating awesome film & TV fan contentPop culture enthusiasts unite! The TikTok community is eating up film and TV content, with Gen Z users, in particular, showing a huge interest. An impressive 82% of Gen Z TikTok users stream TV/movies once a week, and in the US, that number reaches as high as 91%. In fact, Gen Z TikTok users are 53% more likely to consume entertainment on social and video platforms (vs. other platforms).
Mastering TikTok's most popular fan content type with these 3 tipsRight now, fan content is absolutely exploding on TikTok and Narrative Content is leading the pack as its most popular format! Film buffs, binge watchers, and casual viewers alike can't get enough, so you know this format is a MUST for your content strategy. If you’ve got in-depth knowledge of the entertainment industry or are the go-to superfan for the latest streaming hit, this is your chance to show off with high-quality, specialized content. Ready to expand your reach and encourage more shares? Join the fan content craze and get our top tips for creating awesome Narrative content below.
Elevating your Commentary content with these 4 tipsWant to feel like a Hollywood insider? Commentary content is your shot! And it just so happens to be one of the most popular kinds of fan content on TikTok right now. We've got all the information you need to dive into this exciting format and bring your audience along for the ride.
Becoming an Edits expert with these 3 tipsIf you've just binge-watched an entire season of the latest streaming hit or walked out of the theater after seeing the biggest new blockbuster, don't worry — the fun isn't over yet! Edits are an extremely popular type of fan content video that give you the opportunity to flex your creative muscles and dazzle your audience with incredible new pieces of content inspired by your favorite films or TV shows. Discover our top tips for creating Edit content that leaves your viewers wanting more below!
Creating unforgettable Reaction content with these 4 tipsYou know that moment when a long-awaited trailer finally drops or your favorite show ends with an unexpected twist and suddenly you’re throwing the popcorn, jumping to your feet, and gasping in excitement or surprise? Yeah, it doesn’t get better than that!
Crafting buzzworthy Entertainment News content with these 3 tipsAre you always up on the hottest Hollywood happenings? Do you have thoughts on your favorite star's red carpet style choices? We've got the perfect fan content format for you — Entertainment News! Join the conversation by sharing engaging, high-quality content about those huge pop culture moments the TikTok community can't stop obsessing over. Explore our top tips for creating Entertainment News content that gets your viewers talking.
Creation Essentials
Top content strategy tipsIn this article, we'll discuss overall content strategy topics for you to consider in your creator journey on TikTok. The format of your videos is an important first step. You'll also want to think about your captions. A great caption can be just as captivating as the content of a video. Use the space in your captions to add context and share more about a video.
Making your videos more accessible TikTok is built with inclusivity in mind to support our diverse community of creators and viewers. When you use features that support accessibility as you create your videos, you just might open up the experience so that more people can enjoy your content! Read on for ways to make your content more inclusive to a wider audience.
Artists
Getting started as an artist on TikTokTikTok is home to entertainment's latest trends which, of course, includes music. As a musician, you can find a loyal audience obsessed with your song by creating one simple TikTok. Before you get started, let's bust some TikTok music myths and go over some of the best tips and tricks to thrive as a musician on the platform.
TikTok Billboard music chartsRead on to understand our collaboration with Billboard to bring you more info about trending music on and off TikTok, so you can use these songs in your next videos — and even make it into the charts yourself!
Master your Content Category
Creating winning sports content on TikTokIf you're an athlete, coach, commentator, analyst, podcast host, or any type of creator looking to grow your sports platform, there's a spot for you! By creating high-quality sports content, you'll discover unparalleled opportunities to expand your reach, build a more engaged audience, and boost your rewards potential.
Turning your passion into TikTok success with learning contentLearning content is booming on TikTok! From history buffs to English teachers and finance experts to scientists, creators of all kinds come to TikTok to share their expertise and passion with audiences across the globe.
Shifting your TikTok journey into high gear with automotive contentTikTok’s hot new trend is automotive content. From vintage car restorers to racing experts, car-savvy creators of all kinds are cruising over to TikTok to share their skills and passion with audiences all over the world.
Repurposing your high-quality automotive content for TikTokAre you already an automotive expert posting content on other platforms? It's time to start repurposing your high-quality automotive content for TikTok!
What is the STEM feed?The STEM feed is a dedicated space where people can connect over shared entertaining, educational, and enriching content about science, technology, engineering, and math. Over the last three years, almost 10 million STEM-related videos have been published on TikTok, with STEM-related hashtags amassing over 110 billion views.
Creating content for the STEM feed Whether you're a math whiz explaining equations or a scientist conducting cool experiments, your content can now be featured on TikTok's STEM feed!
Gaming content strategyHow can you level-up your gaming content and really grab your viewers' hearts, keeping them coming back for more? Let's dive into some super helpful tips to spice up your gaming content strategy on TikTok.
Gaming on TikTok: an overviewEager to share your epic gameplay moments on TikTok? You're in the right place, and it's super easy! Let's dive into how you can bring your gaming glory to TikTok and discover communities that'll spark inspiration and connect you with fellow gamers.
Gaming personasHave you ever wondered which gamer persona fits you the best? On TikTok, each gaming creator brings their own unique flair to the table, but we’ve broken it down into 8 key personas. Discover which one describes you best!
Creating Content Centered Around Mental HealthEvery month, over 1 billion people come together on TikTok to share authentic stories, build meaningful connections and find community. With conversations related to Mental Health and inspiring almost 25 million videos to date, our goal is to continue fostering an environment where people can safely share their well-being journeys. If you want to add to the conversation and spread awareness on TikTok about this important day, use this as your guide to doing so as safely and effectively as possible!
Tackling sports podcasts/interviews on TikTokAre you someone who's constantly talking about the latest sports games, news, and players? If yes, then podcast/interview sports content could be a perfect fit! Whether you're a new creator wanting to specialize in interview content, or a podcaster repurposing your content for TikTok, these best practices can help you reach your fellow sports fans and grow your platform faster.
Leveling up your sports challenge and skill contentEnter the sports content arena by showing off your athleticism and talent with challenge/skill videos! This format is perfect for trick-shot enthusiasts, pro athletes, or any creator who's committed to showing off their dedication to their sport.