Step 4: Click on any search topic to see its details
Step 5: Stay updated on your content's performance with Search Analytics
Increase your earnings using Creator Search Insights
FAQ
Who is this for and why did we build this?
Where is this tool currently available?
How does it work?
How do you use it?
Where do the search terms come from & how do we generate the search topic list?
Do search topics expire?
Don't miss out on this opportunity to supercharge your TikTok strategy.
Features
Creator Search Insights
Creator Search Insights
1.2M viewsLast updated: Apr 4, 2025
If you're looking for opportunities to create search-friendly content and potentially amp up your audience engagement, you're in luck! MeetCreator Search Insights, your go-to tool for personalized insights into trending search topics with low supply, all tailored to your content niche and your followers' interests. It's not just about traffic – we'll also clue you in on how to use Creator Search Insights to increase your earnings through the Creator Rewards Program (if you're enrolled).
With Creator Search Insights, discovering the world of trending search topics is a breeze! You can scroll through popular search topics, dive deeper into specific interests, and even filter for areas with low supply. Our 'content gap' search topics are like hidden gems – offering you the most promising opportunities with the lowest supply, so you'll always have fresh, strategic content ideas right at your fingertips.
Ready? Let's get started!
Step 1: Search
Tap the search button in the upper right corner of your for you feed in-app and type : "Creator Search Insights", then press view.
If you're located in a region that does not offer Creator Search Insights yet, just press "subscribe for updates."
Step 2: Explore topics related to your content
Explore popular search topics that align with what you've posted, bookmark your favorites, or even jump straight into creating new content – all right from the tool!
Step 3: Explore search topics with 'content gap'
Use the 'content gap' filter to discover topics that have lots of searches but not many quality videos yet. It's like uncovering gold mines for your content!
Step 4: Click on any search topic to see its details
Here you can check out the popularity trends over the last seven days, explore related videos, and browse through related search terms. It's all about enhancing your understanding of the search topic and uncovering new possibilities for your content.
Step 5: Stay updated on your content's performance withSearch Analytics
If you want to grow your account, you’ve got to make sure your content resonates with viewers! That’s why it’s important to regularly check yourSearch Analytics. Through metrics like search views, search view percentage, search impressions, average click-through-rate (CTR), and average search ranking, you’ll be able to better understand how your content is performing in Search and adjust your strategy accordingly.
Increase your earnings using Creator Search Insights
You can also utilize Creator Search Insights to help increase the rewards you get if you're part ofthe Creator Rewards Program!We've optimized the Creator Rewards Program revenue model to focus on 4 key areas to help improve your payouts, one of which is search value.Search value is a value assigned to content that covers in-demand search topics.If your content meets the need of popular search queries, it produces increased value for searchers.
FAQ
Who is this for and why did we build this?
Creator Search Insights is for TikTok creators who want to boost their content's traffic and engagement. It offers personalized insights into trending search topics with low supply, tailored to your niche and your followers' interests. Plus, it highlights opportunities to increase earnings through the Creator Rewards Program (if you're enrolled).
Where is this tool currently available?
Creator Search Insights can be accessed in English in the following countries: United States, Canada, Brazil, Andorra, Argentina, Bolivia, Chile, Colombia, Costa Rica, Dominica Rep., Ecuador, Spain, Guatemala, Honduras, Mexico, Nicaragua, Panama, Peru, Puerto Rico, Paraguay, EI Salvador, Uruguay, Great Britain, France, Germany, Ireland, Australia, New Zealand, Singapore, Japan, South Korea, Indonesia, Philippines, Vietnam, Thailand, Malaysia, Turkey, South Africa, Kenya, and Nigeria.
How does it work?
Our feature uses advanced algorithms to analyze your content and your followers' behavior. It provides personalized content inspiration designed to resonate with your audience and perform well on TikTok. You'll get suggestions based on your existing content, your followers' search interests, and potential earnings from the Creator Rewards Program. You can explore these insights by scrolling through suggested search topics, conducting specific searches, and filtering for areas with low content supply.
How do you use it?
You can easily explore in-demand search topics, conduct specific searches, and filter for areas with low supply. Our "content gap" search topics highlight the most promising opportunities with the lowest supply, giving you fresh and strategic content ideas at your fingertips.
Where do the search terms come from & how do we generate the search topic list?
Our suggested search topics are based on what's popular and relevant to your existing content and your followers' searches. We want to help you build a content strategy that resonates with you and your audience. These search topics come from the behavior of users on our platform and are filtered and ranked based on popularity and relevance. We also personalize them to your content niche and your followers' search behavior.
Do search topics expire?
Yes, they might "expire" or get replaced by newer, more popular, or more relevant search topics. You'll see a minimum of 100 and a maximum of 500 search topics, depending on the category. Please note: You need at least 1000 followers to view "Searches by Followers."
Don't miss out on this opportunity to supercharge your TikTok strategy.
Creator Search Insights is your secret weapon for boosting your content's visibility and engagement. Curious about how our Search function works? Check outthis articleto learn more!
